Technical CMO
Chad J Buchanan Technical CMO
Marketing leadership that owns the stack, the funnel and the number.
A Technical CMO is what most companies actually need: an executive who can do strategy and brand, but also build the landing pages, wire up the CRM, fix attribution, and run the paid and organic engines. That's where I live.
What this role actually means
As Technical CMO I own customer acquisition end to end — the strategy, the systems and the build. Paid, programmatic SEO, CRM automation, lead routing, landing pages, attribution and reporting. Everything is engineered to a number, not a vibe.
What I do as your Technical CMO
- Acquisition systems & paid media
- Programmatic SEO at scale
- Landing page & funnel engineering
- CRM automation & lead routing
- Attribution & analytics
- Lifecycle, SMS, email & voice automation
- AI-driven outbound & enrichment
- Revenue dashboards & forecasting
Who it's for
- ·Founders tired of agencies that can't tie work to revenue.
- ·Companies with leads but no follow-up systems.
- ·Operators who want one executive owning the whole growth stack.
- ·Businesses ready to use AI in marketing for real lift, not noise.
Outcomes I drive
- Predictable, attributable pipeline
- Lower cost per booked customer
- CRM that actually works the leads
- Programmatic content at scale
- Clear reporting from spend → revenue
- AI built into the funnel, not bolted on
Examples from my own ventures
- 1,000+ Domain NetworkProgrammatic SEO and acquisition systems generating 50M+ monthly page views.
- Kluiq / AcquireIQAI CRM, lead routing and automation engineered to maximize booked revenue.
- DetroitBarbers.com & Lucky CoffeeLong-running brands where acquisition, ops and retention are tied to the same systems.